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What does "intuitive service" mean? When every organisation seems obsessed with SOPs and consistency of service, what does it take to stand out from the crowd?

This week, I attended an event where a group of hospitality managers got together to brainstorm ways in which we could provide unique experiences to guests. As part of the exercise, managers were asked to share real stories that show intuitive service in action. One stood out for me:

A client in an Australian Hotel calls room service at 3 am and requests a condom to be sent up to his room.
A few minutes later the waiter arrives with a silver tray, covered in white linen. On top of the tray: a perfectly folded napkin, a bottle of champagne, two champagne glasses and a bowl of strawberries. Looking at the customer, the waiter says: here is your order, Mr Smith, your special delivery is under the napkin. Have a good evening!

I don't know what you think but, for me, this is what intuitive service is all about and we invite you to share your own examples. Let's find out the best stories and, hopefully, learn a few things in the process.

Every week during March, we will give away a bottle of champagne to the best story as selected by the hotcatUK team.

Get sharing!

Tags: condom, intuitive, service, strawberries

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Dear Jose,

I love the discussion topic and yes you are right in a sector where we are constantly set standards the lack of spontaneity seems to have left the job, although standardization is rife I feel their is still great opportunities to make the guests day. The experience that stands out in my mind was when i was working as a F & B supervisor for the Hilton Manchester Deansgate and one day I was looking after breakfast in the restaurant when a family showed up the youngest of the group was clutching a bear and as i seated them i commented to the little girl how nice the bear was. The parents then went on to say their daughter did not want to leave her bear but they were afraid she would loose it whilst in Manchester. As I walked away a plan formulated in my mind to help the little girl and her parents, so as the began to leave the restaurant I went over to the little table and crouched down to the level of the little girl i then enquired to what her bear (tim was his name if i remember correctly) was doing for the day, she replied he was going to visit the science museum with her. looking rather sad i asked her if their was any chance he could stay and help me as we had a lot to do and were short staffed. she looked at me with a big smile on her face at the thought her bear could help me out and handed him over, i told her i would not work him too had and would make sure he got a break. the girl went off to the museum very happy and i smiled back as the parents thanked me. On my break i took the bear to the guests room and placed an empty cola bottle in his paws and a empty bag of crisps next to him with a note thanking the girl for allowing him to help and that he had been great. The next morning the girl came down with her parents and asked me did i need any more help today as she was going shopping (apparently bears dont like to shop!) i replied as he had been my best employee yesterday of course he could come back. That evening the girl returned to find him inside the shampoo bottles with a note saying i felt he deserved a soak so let him use the bath! the next morning was the families last day and the daughter came to say goodbye as she left, her parents also came over and thanked me for what i had done as it had stopped their daughter loosing her teddy which may have ruined the holiday. This is for me the reason i am in this industry, these little moments make it all worth while.

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Great story Richard!

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Really good story Richard

Ben McEwen said:
Great story Richard!

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I love that story, really nice.

Richard Brown said:
Dear Jose,

I love the discussion topic and yes you are right in a sector where we are constantly set standards the lack of spontaneity seems to have left the job, although standardization is rife I feel their is still great opportunities to make the guests day. The experience that stands out in my mind was when i was working as a F & B supervisor for the Hilton Manchester Deansgate and one day I was looking after breakfast in the restaurant when a family showed up the youngest of the group was clutching a bear and as i seated them i commented to the little girl how nice the bear was. The parents then went on to say their daughter did not want to leave her bear but they were afraid she would loose it whilst in Manchester. As I walked away a plan formulated in my mind to help the little girl and her parents, so as the began to leave the restaurant I went over to the little table and crouched down to the level of the little girl i then enquired to what her bear (tim was his name if i remember correctly) was doing for the day, she replied he was going to visit the science museum with her. looking rather sad i asked her if their was any chance he could stay and help me as we had a lot to do and were short staffed. she looked at me with a big smile on her face at the thought her bear could help me out and handed him over, i told her i would not work him too had and would make sure he got a break. the girl went off to the museum very happy and i smiled back as the parents thanked me. On my break i took the bear to the guests room and placed an empty cola bottle in his paws and a empty bag of crisps next to him with a note thanking the girl for allowing him to help and that he had been great. The next morning the girl came down with her parents and asked me did i need any more help today as she was going shopping (apparently bears dont like to shop!) i replied as he had been my best employee yesterday of course he could come back. That evening the girl returned to find him inside the shampoo bottles with a note saying i felt he deserved a soak so let him use the bath! the next morning was the families last day and the daughter came to say goodbye as she left, her parents also came over and thanked me for what i had done as it had stopped their daughter loosing her teddy which may have ruined the holiday. This is for me the reason i am in this industry, these little moments make it all worth while.

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Not a story to contribute at the moment but I am listening to a really interesting audio book at the moment. It is called Linchpin by Seth Godin who writes also a very interesting blog. It is not especially about our hospitality business but points out that people should have the goal to be indispensable by trying to excel in their work and adding that special touch which isn't standard - just about what these stories are about.

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Thanks Neha and Claudia for participating on the discussion. Why not find out a story from one of your colleagues and enter the competition? The story doesn't need to be yours as the aim is simply to showcase examples to inspire us all.
Richar, loved your story. Very nice indeed!

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thank you Jose, I am going to ask around at uni for some more contributions.

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What a fabulous memory that little girl will have forever more. Your story is why so many of us love this industry - innovation and thinking on the spot!
If you are a budding author - this would make a fabulous children's book!!


Richard Brown said:
Dear Jose,

I love the discussion topic and yes you are right in a sector where we are constantly set standards the lack of spontaneity seems to have left the job, although standardization is rife I feel their is still great opportunities to make the guests day. The experience that stands out in my mind was when i was working as a F & B supervisor for the Hilton Manchester Deansgate and one day I was looking after breakfast in the restaurant when a family showed up the youngest of the group was clutching a bear and as i seated them i commented to the little girl how nice the bear was. The parents then went on to say their daughter did not want to leave her bear but they were afraid she would loose it whilst in Manchester. As I walked away a plan formulated in my mind to help the little girl and her parents, so as the began to leave the restaurant I went over to the little table and crouched down to the level of the little girl i then enquired to what her bear (tim was his name if i remember correctly) was doing for the day, she replied he was going to visit the science museum with her. looking rather sad i asked her if their was any chance he could stay and help me as we had a lot to do and were short staffed. she looked at me with a big smile on her face at the thought her bear could help me out and handed him over, i told her i would not work him too had and would make sure he got a break. the girl went off to the museum very happy and i smiled back as the parents thanked me. On my break i took the bear to the guests room and placed an empty cola bottle in his paws and a empty bag of crisps next to him with a note thanking the girl for allowing him to help and that he had been great. The next morning the girl came down with her parents and asked me did i need any more help today as she was going shopping (apparently bears dont like to shop!) i replied as he had been my best employee yesterday of course he could come back. That evening the girl returned to find him inside the shampoo bottles with a note saying i felt he deserved a soak so let him use the bath! the next morning was the families last day and the daughter came to say goodbye as she left, her parents also came over and thanked me for what i had done as it had stopped their daughter loosing her teddy which may have ruined the holiday. This is for me the reason i am in this industry, these little moments make it all worth while.

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Lol, thank you Gill glad you enjoyed it, I must say that I have added it to my book of memories so I can write my own Hotel Babylon in years to come.

Gill Nelson said:
What a fabulous memory that little girl will have forever more. Your story is why so many of us love this industry - innovation and thinking on the spot!
If you are a budding author - this would make a fabulous children's book!!


Richard Brown said:
Dear Jose,

I love the discussion topic and yes you are right in a sector where we are constantly set standards the lack of spontaneity seems to have left the job, although standardization is rife I feel their is still great opportunities to make the guests day. The experience that stands out in my mind was when i was working as a F & B supervisor for the Hilton Manchester Deansgate and one day I was looking after breakfast in the restaurant when a family showed up the youngest of the group was clutching a bear and as i seated them i commented to the little girl how nice the bear was. The parents then went on to say their daughter did not want to leave her bear but they were afraid she would loose it whilst in Manchester. As I walked away a plan formulated in my mind to help the little girl and her parents, so as the began to leave the restaurant I went over to the little table and crouched down to the level of the little girl i then enquired to what her bear (tim was his name if i remember correctly) was doing for the day, she replied he was going to visit the science museum with her. looking rather sad i asked her if their was any chance he could stay and help me as we had a lot to do and were short staffed. she looked at me with a big smile on her face at the thought her bear could help me out and handed him over, i told her i would not work him too had and would make sure he got a break. the girl went off to the museum very happy and i smiled back as the parents thanked me. On my break i took the bear to the guests room and placed an empty cola bottle in his paws and a empty bag of crisps next to him with a note thanking the girl for allowing him to help and that he had been great. The next morning the girl came down with her parents and asked me did i need any more help today as she was going shopping (apparently bears dont like to shop!) i replied as he had been my best employee yesterday of course he could come back. That evening the girl returned to find him inside the shampoo bottles with a note saying i felt he deserved a soak so let him use the bath! the next morning was the families last day and the daughter came to say goodbye as she left, her parents also came over and thanked me for what i had done as it had stopped their daughter loosing her teddy which may have ruined the holiday. This is for me the reason i am in this industry, these little moments make it all worth while.

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Richard, your story is far too good for Hotel Babylon!

Richard Brown said:
Lol, thank you Gill glad you enjoyed it, I must say that I have added it to my book of memories so I can write my own Hotel Babylon in years to come.

Gill Nelson said:
What a fabulous memory that little girl will have forever more. Your story is why so many of us love this industry - innovation and thinking on the spot!
If you are a budding author - this would make a fabulous children's book!!


Richard Brown said:
Dear Jose,

I love the discussion topic and yes you are right in a sector where we are constantly set standards the lack of spontaneity seems to have left the job, although standardization is rife I feel their is still great opportunities to make the guests day. The experience that stands out in my mind was when i was working as a F & B supervisor for the Hilton Manchester Deansgate and one day I was looking after breakfast in the restaurant when a family showed up the youngest of the group was clutching a bear and as i seated them i commented to the little girl how nice the bear was. The parents then went on to say their daughter did not want to leave her bear but they were afraid she would loose it whilst in Manchester. As I walked away a plan formulated in my mind to help the little girl and her parents, so as the began to leave the restaurant I went over to the little table and crouched down to the level of the little girl i then enquired to what her bear (tim was his name if i remember correctly) was doing for the day, she replied he was going to visit the science museum with her. looking rather sad i asked her if their was any chance he could stay and help me as we had a lot to do and were short staffed. she looked at me with a big smile on her face at the thought her bear could help me out and handed him over, i told her i would not work him too had and would make sure he got a break. the girl went off to the museum very happy and i smiled back as the parents thanked me. On my break i took the bear to the guests room and placed an empty cola bottle in his paws and a empty bag of crisps next to him with a note thanking the girl for allowing him to help and that he had been great. The next morning the girl came down with her parents and asked me did i need any more help today as she was going shopping (apparently bears dont like to shop!) i replied as he had been my best employee yesterday of course he could come back. That evening the girl returned to find him inside the shampoo bottles with a note saying i felt he deserved a soak so let him use the bath! the next morning was the families last day and the daughter came to say goodbye as she left, her parents also came over and thanked me for what i had done as it had stopped their daughter loosing her teddy which may have ruined the holiday. This is for me the reason i am in this industry, these little moments make it all worth while.

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I will be delighted to present Richard Brown with a bottle of Champagne at our next hotcatUK Live event and look forward to hearing more inspirational stories.

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I have just hared mine however it is under a new forum. and it is the story that vastly influenced my decision to pursue a career in the Hotel trade.

pleas follow the link and do comment on the forum.

http://www.hotcatuk.com/forum/topics/what-made-you-fall-in-love?xg_...

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